Product Manager

+9 years of experience in Marketing, with expertise in Strategy, Digital Marketing, Research, and Project Management. I have worked on both client and agency sides, developing marketing and digital strategies for B2B and B2C companies. As a proactive and goal-oriented individual with great attention to detail, I excel at building relationships with clients and colleagues alike. I am also adaptable to fast-changing operational conditions during work processes. In my most recent position, I worked as a Product Manager for a digital ecosystem promoting cigarette products for the last 3 years. Developed and currently managing consumer journey through digital ecosystem for company's cigarette business, including: Lead generation, Database and CRM communication flow management. Web app platform for differentiated brand equity communication with consumers, with reward mechanism featured. Consumer research conducting through survey tool integrated to web platform. Coordination and management of cross-functional (Marketing, Digital, IT and external developers) team with Scrum framework. Results: - New omni-channel eco-system base established to implement various consumer journey features and mechanics - Consumer switching from competitive brands - increase from 18% to 40% - Growth of main parameters: DB from 0 to 400K (65% is Active DB), Entry Rate is 50% VS 20% benchmark. - Engagement rate is 57% vs 30% benchmark, Retention rate is 59% vs 24% benchmark, Sendout costs decreased