Опубликована 27 дней назад
Digital Marketing Manager
110 000 - 135 000 ₽
We are seeking a Digital Marketing Manager to join our dynamic marketing team. We are looking for someone with experience in paid media and interest in marketing analytics.
Требования:
- B2 English language level or higher.
- Bachelor's degree in Marketing, Business Administration, or related field.
- 2-5 years of experience in digital marketing, with a focus on paid media and lead generation.
- Strong understanding of marketing analytics tools and methodologies.
- Proven track record of managing successful paid advertising campaigns across Google Ads, Microsoft Ads, and social media platforms.
- Strong proficiency in marketing analytics, including setting up Google Analytics events, creating custom reports, and interpreting data insights.
- Experience with Google Tag Manager.
- Experience with HubSpot and HubSpot analytics and reporting tools.
- Experience with Looker Studio or similar business intelligence tools preferred.
- Proficient in Excel for data analysis and reporting purposes.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Results-driven mindset with a focus on continuous improvement and innovation.
Обязанности:
- Develop and execute digital advertising strategies to increase paid leads by x2, leveraging platforms such as Google Ads, Microsoft Ads, and social media paid ads.
- Set up new Google Ads campaigns from scratch.
- Manage and optimize paid advertising campaigns to ensure maximum ROI and lead generation efficiency.
- Keep track of key marketing metrics (website traffic, leads number from all channels, etc) on a weekly basis.
- Implement advanced tracking mechanisms, including Google Analytics events, to capture relevant data for analysis.
- Utilize marketing analytics to derive insights, identify opportunities, and inform strategic decision-making.
- Collaborate with cross-functional teams to design and execute A/B tests and other experiments aimed at improving marketing performance.
- Create custom reports based on data collected from various sources, including Google Analytics, Looker Studio, and internal databases
- Keep iGMS listings on Capterra, G2, TrustPilot updated and relevant to the market, perform quarterly analysis on the positions and performance.
- Be in communication with reviewers and process incentives for positive reviews;
- Analyze campaign performance metrics, identify trends, and provide actionable recommendations for continuous improvement.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing and analytics.
Условия:
- Full-time remote job.
- A monthly compensation of US from $1200 to $1500 (fixed base + KPI)
- Good work-life balance due to a flexible schedule.
- A unique chance to work for an industry-leading product in the vacation rentals industry.
- Work in an ambitious, and professional team with a diverse and multicultural work environment.
- Opportunities for professional growth and development.
- No bureaucracy, fast decision-making.