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Head of Digital Marketing (international start-up)

По договоренности

The Company is an international FinTech start-up registered in the Netherlands. The product line includes a range of electronic banking products. The Cоmpany distributed team are rapidly growing and for the moment they are ~ 100 people based across Europe and Russia.

Требования:

Higher education in the area of IT/Marketing/Business and management;
Additional qualifications are welcome (e.g. certificates for working with data, etc.);
Successful commercial case in the field of Internet marketing / E-commerce (with a contribution to the growth of the project / company) in the b2c / b2b market;
Proven and successful managerial experience from 3-5 + people;
Experience in responsibility for the marketing budget;
Business English level;
A management style based on delegation and trust, effective in distributed teams, rather than a directive approach;
Hands of leadership as part of the start up;
Adaptable to the start-up environment;
Open to work in a remote mode 100% of the working time.

Обязанности:

We welcome an experienced manager in the field of digital marketing for further growth of the existing start-up project as digital marketing is a key toolset for the new client acquisition;
In this role, you will be part of the company management team, leading and growing its members along the following directions;
Full cycle of client acquisition (traffic and analytics). Internal and external team members;
Growth marketing. Client funnel conversion growth and experiments;
Content projects;
Working closely with the technical team assigned to the marketing one;
The company is looking for a right fit in terms of management skills taking over an internal team along with the pool of agencies and free lancers when working in the fully remote mode;
The role will be responsible for marketing budgets (~ Mln Euro) and the person will evaluate marketing KPIs completion to ensure the right balance between the customer base growth and the budgeting;
Annual planning for the digital marketing activities;
Tracking the existing KPIs and introducing the new ones where relevant working across the marketing projects;
Budgeting;
Running the marketing team with a focus on 4 key directions, namely:
Client acquisition (performance marketing) and analytics;
Growth marketing (experiments with the client acquisition channels and the conversion rate);
Content projects;
Tech team is the remaining one making the last unit of the marketing team;
Industry best practice introduction and roll out across the company;
Communication with different Company Heads and teams to follow the local market needs and implement the Marketing projects.

Условия:

Working mode: fully remote;
Competitive salary in euro;
Flexible schedule;
No dress code;
Strong team and lack of bureaucracy, high speed of decision making and project implementation;
Salary amount offered will depend on experience and interview results (over 4000 EURO).