Head of Direct Marketing

International Head of Direct Marketing/DM Manager, remote work About company: The Company is an international FinTech start-up registered in the Netherlands. The product line includes a range of electronic banking products. The Cоmpany distributed team are rapidly growing and for the moment they are ~ 100 people based across Europe and Russia. Reporting line: Head of Marketing, Company Founders Role summary: — Head of Direct Marketing is responsible for the DM strategy development and execution. The role will set up a new business function across the rapidly growing start up environment. The position will be accountable for the customer communication flow across a range of channels: email campaigns, push notifications, what`s up messenger, social media, new and other channels; — Working by himself in the hands on way the role will be leading project teams both within and outside the Company and promote the brand and products to meet the best of customer expectations on the key European markets (Germany, France, Italy); — The person will evaluate campaigns expenditures and track KPIs completion to ensure the maximum return of investment (ROI) along with expected communication channels performance efficiency.